If you’re looking into building a business online, one of the absolute first things you’re going to need is a good web hosting company. There are a ton of options out there, and not all of them are good – even if they sound like they are.
Picking the wrong host can easily prove to be as much of a hindrance as terrible SEO. From poor loading times, untimely downtime, and constant 500/503 errors, a bad host can quickly destroy everything you’ve worked to build.
That’s why it pays to pick the BEST host possible. Not the most expensive, but the most reliable and consistent.
Speed Matters
When it comes down to it, organic traffic is a really great way to get your online business off the ground, it’s free and it’s really not that complicated to do, but where a lot of people fall short is in their page load times. Google basically expects your website to load in less than 3 seconds on both desktop and mobile, and to do this you not only need a well-optimized website, but you also need a great host with fast servers and solid hardware.
Avoid the Combo
Companies like GoDaddy and NameCheap to name a couple, offer great domain registration services, but their hosting can leave something to be desired. My personal experiences with NameCheap’s hosting compared to my current host is really not even comparable – but my current host is JUST a host and this is why.
When a hosting company can dedicate all of it’s resources to just hosting websites, you’re generally going to get a better experience than at the sites who try to multi-task. But with that said, you also have to keep in mind that there are some really cruddy dedicated hosting companies as well, Arvixe comes to mind.
Bulk hosting is something else you should really shy away from, especially if you’re trying to build a business based on organic(free) traffic through search results. A lot of hosting companies will offer to host 44 websites for you, but they don’t mention that every website you add will slow the rest down – especially if they’re getting lots of traffic. For this reason, it’s a good idea to find a host who offers cheaper single-site hosting as opposed to having all of your sites on shared hosting. It’s okay to have a few on a shared hosting plan while they’re starting out, but once they start gaining rankings and traffic it becomes a good idea to get them their own server.
Conclusion
At the end of the day, your site speed really matters when it comes down to SEO, and without a fast website, you’ll quickly fall down the SERPs and you won’t get that traffic you need to grow. Which host are you currently using? Do you like them? Let us know below!
Leave a Reply