EVERYBODY WANTS THE GOOD LIFE, BUT NOT EVERYBODY GETS THE GOOD LIFE…
Okay there Tai… “The good life” is based on personal perception, not your Lamborghini + Ferrari up in the Hollywood hills, and definitely not how many fuel units you have in your fuel unit account. Dollars help, but they shouldn’t be everything. If that’s how you perceive success, great.
With that out of the way…
Who is Tai Lopez? Chances are you’ve probably had one of Tai’s numerous commercials pop up before that song you wanted to listen to or that cute kitten video; Tai’s video probably even started with something like this, “Here in my garage…” maybe “Here in my house in the Hollywood Hills…” or more recently you might have heard “That crazy Bitcoin thing…”
Maybe a couple of screenshots will help jog your memory.
I’m not sure why someone would park that car so close to the wall…? I have to admit, Tai (or whoever parked that Lambo) is braver than I am.
Oh, and let’s not forget his 7 new bookshelves to hold his 2000 new books that he read last night…
Alright, maybe he doesn’t say that he read all 2000 books “last night”. He might have actually said “a book a day”. But I bet he wanted to say that he read them all last night, it’s really only a step above reading 5 simultaneously.
Maybe you follow one of his social profiles where he will upload pictures of Warren Buffet’s house and other snapshots from the “good life” that you can only obtain through Tai’s 67 steps? Possibly part of his “Book of the Day” club? Seriously, his book recommendations are usually really decent and it’s worth signing up for.
Or, maybe you’ve been part of one of his many dating websites in hopes of dating a millionaire or one of the richest hottest women alive? I’m not judging.
However it is you know of Tai Lopez, chances are you’re contemplating the possibility that he might just be a prolific scam artist and a master of fraud. But, before we jump to any conclusions, let’s take a look…
Tai Getting You To Buy
Personally, I think Tai is a great salesman and that he is awesome at making you feel like you need something. In his 2-hour long rant on his website (and on YouTube), he effectively utilizes each of the “6 universal principals” from Robert Cialdini’s book Influence: The Psychology of Persuasion – which is a great book by the way.
If you’re sitting there wondering why Tai was actually able to get you to watch the majority of a lengthy video, those 6 universal principals played a vital role. I’m not saying this is bad, but it’s definitely a sales tactic, which makes things a little less genuine.
He even goes as far as to offer you a “gift worth $100 dollars” right at the start of the video, but delays actually telling you that the gift only comes AFTER you pay for the first month in his program, which is $67.. And he doesn’t tell you this until right near the end of the seemingly never-ending video.
I’ll give him one thing for sure, he is a master of talking in circles. He could probably run on for days without ever telling you what he’s actually talking about, and that’s a natural talent more than a learned skill. Above all else, Tai is a master salesman.
Where Did Tai’s Millions Come From?
Depending on which video you’re watching, how Tai claims he started out tends to change. Sometimes he has had financial clients for over 10 years, and sometimes “it wasn’t that long ago” that he was sleeping on a couch with only $47 in his bank account. Maybe we have different perceptions of time?
There isn’t much to go off, but according to his LinkedIn page, he started out working for GE during 2001 in Wealth Management, and in 2003 was a founding partner in LLG Financial Inc.
In 2007, Tai left LLG Financial and shortly thereafter became the new owner of Elite Global Dating, LLC, which already had numerous dating websites.
Fast forward to 2015 and Tai or Elite Global Dating, LLC, owns almost a dozen dating sites. I’m not saying this is a bad thing either, but it’s where he’s gotten his roots online.
Here’s a list thanks to somefinalwords.blogspot.ca:
Humor me and type “Elite Global Dating LLC” into Google and see what comes up, I don’t think you’ll be that surprised by what you will see. The complaints don’t just stop online, though, Elite Global Dating, LLC, has also had numerous complaints filed with the BBB, which they’ve only responded to 25% of anyways.
Since taking ownership of Elite Global Dating, LLC, Tai has launched his own (and very successful) book club and his 67 Steps program – which I will review at a later date as I’m only about half way through as of right now.
So, based on all of this, it might be safe to assume that his money has come from somewhere “a while ago”, shortly after he was sleeping on a couch (which he kept as a reminder). Either way, it doesn’t seem like Tai has been broke for a very long time.
Health, Wealth, Love, and..?
I know I just said that I’m going to review Tai’s 67 Steps at a later date, but that doesn’t mean we can’t talk about it a little bit right now. If you would rather see them for yourself, you can find them here. Just keep in mind that this specific program is by no means the primary focus of this post.
Tai’s special “67 steps” are boasted to:
- Make you more successful than you’ve ever imagined
- Get you in the best shape of your life
- Help you might high-quality people
These are some pretty bold claims there Tai… So what you’re saying is.. for $67/month + add-on fees, I can have a brand new me, that is also rich? Wow! It almost seems too good to be true.
That’s because it is too good to be true, at least the way he initially started to market it. I’m not saying that Tai’s 67 Steps are bad, not by a long shot, but to get the most out of anything you have to do it for yourself.
It would seem that the 67 steps are basically a reiteration of Jack Canfield’s book The Success Principals which covers 64 steps very similar to Tai’s 67, and Jack’s book is only $15, compared to $67/mo. If you’re on a restricted budget and you enjoy reading, Jack’s book would be a great pick.
Maybe a couple of outside opinions will help:
I fell in the youtube trap. He has a way with words and tries to reassure us skeptics that this isn’t like all the other shams.
I watched the entire free video and almost fell for it. My skepticism luckily smelled bullshit. I tried researching some, but couldn’t find anything. This certainly has to do because it is something novell.
In any case, I’m not falling for it. The best advice (free) he gives, is read a lot and find a few good, already successful mentors.
Vimzor – Reddit.com 2015
HMM It’s $67 dollar per month, with subscription, there’s no cancel button on the page, you’ve to personally email to cancel, which is pretty annoying. Currently he has 120,000 members. 120,000 x 67 = 8 million a month. And he says he’s not doing this for money. hmmm…
ddaz19 – Reddit.com 2015
But, keep in mind, for these 2 negative reviews, there are also lots of positive reviews. In my opinion, any program like Tai’s is something that you really have to want to learn something from otherwise you won’t and then you’ll just end up disappointed.
In any event, I think it’s safe to say that the free advice that Tai gives away almost holds more value than his actual 67 Steps, especially if you’re strapped for cash. But, again, that’s not to say that the 67 Steps are bad, there are just more cost-effective ways to learn very similar info if you don’t mind doing a bit of reading.
Mentored by Tai Lopez
So, one of Tai’s biggest points is that you absolutely need a mentor, or possibly a few. And he is entirely correct.
Without knowing someone who is already successful in whatever you want to do, you won’t have anyone to toss ideas around with, or ask questions. This doesn’t mean that you won’t eventually find success, it’s just going to be slower and more difficult.
However, his solution to this problem is to sell you a product in which he provides monthly conference calls, which he classifies as mentoring. And a whole bunch of video/audio recordings. Oh, you also have to pay more for the mentor calls… let’s not forget that tiny detail. It makes sense for sure, but it’s another one of those things that you’re not really told about until the last second.
In my opinion, a good mentor is someone who is going to be available often, not just once a month to a whole group of people. A group conference call is a little impersonal in my opinion, but again it does make sense. But, with that said, there are definitely some very successful marketers out there who make themselves readily available to a lot of people in a 1on1 setting, so I know that it’s entirely possible.
Again, I’m not necessarily saying that this is a bad thing, but if one says that “A” is the most important, then one would assume that “A” would be the primary focus.
The Good Stuff
Now don’t get me wrong, not everything that Tai Lopez says is rubbish, in fact very little of it is. A lot of the videos that he uploads to YouTube are absolutely loaded with good messages and useful info, if you can get around the whole pretentious side of Tai.
Even the 67 steps have a lot of inspiring and useful info mixed throughout them if you can sit through the “fluff” and redundant anecdotes.
Take this video as an example, it’s not from Tai’s 67 steps, but it’s definitely some highly inspirational blurb:
Like I said, not everything he says is “here in my garage” and some of Tai’s videos really give off a good vibe, like the one above.
In my opinion, Tai Lopez is not a blatant scammer, nor are his 67 steps fraudulent, in fact, if taken in the correct context they can be quite inspirational and useful. They’re not meant to make you “get rich quick” and they’re not meant to actually get you the “person of your dreams”, instead, they’re meant to put you in the right mindset to do so yourself.
That said, I’m not convinced that they’re worth the recurring monthly fee of $67 either, a one-time fee for sure; if you think about it the way it was worded it in the comment section: $1 for an hour of “fluffy” info is actually an alright deal. As far as Tai’s dating websites go, I would steer clear away from those based on the poor reviews and wild claims alone, hit up the bar instead – you’ll probably have significantly better odds.
As far as Tai’s dating websites go, there is clear evidence of shady practices and a lot of first-hand stories to back these claims up. With that said, I would suggest steering clear away from any of those, just based on the poor reviews and wild claims alone.
Tai has definitely left bad impressions on more than a few people, but he’s also left good impressions on probably just as many. So, to call Tai a scammer might be too much. I would have to say that systematically unethical might be a better way to word it – especially when one takes into consideration more than just his 67 Steps program. Also, we have to remember that Tai runs a business and a lot of the complaints he receives are more than likely to do with some sort of clerical error instead of something Tai has done personally.
Alternatively, if you wanted basically the same info in the form of a book for a few less fuel-units, check out The Success Principals by Jack Canfield, and/or Influence: The Psychology of Persuasion by Robert B. Cialdini. Both are awesome books if you’re into reading and/or you can’t quite justify investing $67 into Tai’s program.
At the end of the day, it’s clear to see that people like Tai Lopez aren’t going away anytime soon and that some of them are far more reputable than others, or at least better to listen to. I mean, let’s compare Tai Lopez to someone extra-shady like George Brown, just for a second… Get my point? I would much rather listen to Tai than George any day of the week. There are a lot of really bad “mentors” that you could follow instead of Tai Lopez, and if you’re considering jumping into his 67 steps, why not?
Have you had an experience with a Tai Lopez product? Let us know about it in the comment section!