This is just going to be a very quick post on why you should focus on providing value instead of simply recommending products or services to buy. Ultimately, yeah, you want that conversion on the product / service, otherwise, why would we be trying to sell stuff? But, without providing some kind of value that conversion will probably never come.
Perfect, let me explain.
What is Value?
Adding value is exactly what your favorite mentor is doing when they get you to buy their newest eBook or course. They’re giving you something that you (hopefully) see some kind of short or long term personal gain in, whether that’s how to lose some weight, make some extra cash, change your mindset, or finally selling more cars than Joe who keeps stealing your leads. That being said, that “value” didn’t just come from nowhere and that person had to actually put some thought & work into how to create it – and so do you!
The added value, whether that’s a personal trait or a better product, is what makes the sale most of the time. That’s why the same thing can be said over and over again by 1000 different people who are all copying 1 original person, but the 47th who said it gets all the attention for doing it better than the rest – including the person who came up with it.
It’s not that this random #47 came up with anything new, they just executed the same thing better. This honestly happens all the time in pretty much everything we do. I’m not saying it’s a good thing as originality is another key to success, but it’s just what happens.
How’s it added?
I mean, you could hypothetically take the information from a couple of books and use charisma to market them as your own knowledge… and make a killing doing it. This isn’t something that I would do or even endorse, but it’s been done once or twice before by others with great success.
That’s why whenever you’re selling a product or service – it doesn’t have to be “how to make money online” related – you absolutely have to go the extra mile to add something that your competitors overlooked, forgot to mention, or just can’t offer; because you’re going to have competitors regardless of what you’re selling.
Explaining some of the finer details in a little more depth, offering a more concise explanation, a more streamlined experience, or even focusing on simply being more charismatic can help exponentially. Think pro sports, it’s pretty common for the most “likable” athlete to get the attention opposed to the actual best performer.
Whatever it is that you’re trying to accomplish, it’s going to have its own set of unique obstacles that you’re going to have to overcome one way or another; but, focusing on providing value first and a “service” (your time, products, whatever it might be) second should help you progress at a greater rate.
This post is primarily focusing on converting sales, but this principle can and probably should be applied to every facet of what you do. Without constantly working to add more value, you’ll eventually hit a plateau and stop progressing – all while your competition innovates and soars ahead.