Everybody wants to be able to find the best keywords and fast. Unfortunately there is a lot of software out there that claims to do this, but only gives you coal.
If you have your own website, knowing how to do keyword research is extremely important, and without it, you probably wont see any success without paying for it.
There are a plethora of keyword tools out there, Google even has their own keyword research tool.
But out of all of these keyword tools, the best one I’ve personally found is called Jaaxy.
Jaaxy isn’t going to automatically build the most amazing keyword lists for you, but they’ll probably be the most amazing keyword research tool you’ll ever use.
Using Jaaxy is actually a pretty simple process:
- Create a free account (you get 30 free searches right away, after that it’s $19.99/mo)
- Search for your tentative keywords within Jaaxy
- Notice all of the awesome related keywords you’re also shown, click them if they show positive metrics!
- Notice intuitive metric system – if you already hadn’t
- Build a list of all the best related keywords you can find
- Write awesome keyword targeted content!
Couldn’t be more simple than that.
First, let’s take a look at what your average search on Jaaxy will look like, we’ll use “keyword research” as an example.
Some of the metrics they show you might be a little confusing at first, so I’ll do my best to explain them now, before we get into how to actually find good keywords.
AVG stands for exactly what you’re thinking it does: Average. This metric is just the average amount of times per month that specific keyword is searched.
Yep, again, another straight forward title. Traffic is Jaaxy’s estimate of how many clicks you will get based on first page rankings for that specific keyword. It’s actually surprisingly close when you’re in the top 5.
Quoted Search Results. This metric is a very close approximation of how many other websites are targeting that exact keyword, or at least how many are ranking for it. Anything under 200 is great for a new website, but the lower the better.
Keyword Quality Indicator. Think stop light. Red is bad, yellow is in the middle, and green is good.
SEO is their total summary of the keyword, and Jaaxy’s estimate of how easily you will be able to rank for that keyword. It’s a 0-100 scale, and the higher the better.
The last option they show you within their search function isn’t really a metric, but more of a super helpful tool. We know that keywords are essential, but if you can get a domain name with a strong keyword, you will have an even easier time ranking for that specific keyword – so make sure it’s a good one. Jaaxy expedites the search process by checking for what’s available at the click of a button.
On the far right side we have 2 tabs, related, and brainstorm; each do basically the same thing, but are both very useful.
Both of these tabs provide lists of related keywords which can sometimes uncover the best ones possible.
The results from the related tab are going to be quite similar to your original search, but Jaaxy has an awesome way of finding different ways of saying the same thing.
You’ll really notice how good they are at this when you take a dive into the “brainstorm” tab.
Finding Awesome Keywords
Honestly, finding the best keywords is more based on a lucky search than anything else. That said, there are a few things you can do to help make searching for keywords a little easier, and provide more successful searches.
Think of it as fishing, not every cast is going to bring in a fish. It’s the same when it comes to actually implementing keywords, you won’t get first page rankings for every keywords you try and rank under.
5 things you can do to leverage your keyword searches:
- Brainstorm first! You’re definitely going to want to take the time to make concise searches, especially with those first 30 free ones! They can go a long way if used correctly!
- Use the suggested items. If you see a keyword that comes up under your search that is better than your first one, click on it! who know’s what it will uncover.
- Don’t limit yourself to the same words, use synonyms!
- Be persistent!
- Use the related and brainstorm tabs on the right hand side, they’re extremely helpful
Basically, the whole idea is to find highly targeted keywords with a high search volume, and a low competitive index.
This is when searching for long-tail keywords is highly effective. Keywords like “fishing” are going to be heavily saturated and basically impossible to effectively target; But, a keyword like “best fishing spots in Montana” would be much less saturated, and would generate a higher quality leads, assuming your post is about the best fishing spots in Montana.
It’s a lot better to get 100 highly-interested readers, than it is to get 1000 that click away after 15 seconds.
One last point before I end this post: Always double check!
Even if you find a keyword that you think is absolute gold, check the SERPs by searching for it to see if that keyword means the same thing to you, as it does to your competitors. While you’re doing this, you also have a chance to see exactly what the people in those top spots are saying to get those rankings. Touching on the same points, while making your own, is never a bad idea.
If you’ve already know what you want to search, why not get started now? Procrastination is the thief of time