When you’re writing content, should it be filled with technical jargon, or should it be as clear and concise as possible? Matt Cutts from Google’s Webmaster team addressed this question and I found his answer quite interesting.
The exact question was: “Should I write content that is easier to read or more scientific? Will I rank better if I write for 6th graders?”
It’s a question that a lot of newbie marketers run into when they’re writing their first bits of content. Should your content express your expertise to your audience through excessive use of technical terms? Or, should you break it down so the average person can come in and learn something?
I think, based on that, you should already know the answer.
In the video embedded below, Matt goes into detail answering this question. In short, he explains that it’s better to “err on the side of clarity” rather than confusing people and potentially making a mistake at the same time. Mr. Cutts also states that it’s entirely possible to use technical jargon and be clear to everyone at the same time.
As long as you’re making an effort to explain what your technical jargon means and how it’s relevant, most people will catch on. With that in mind, if it’s not entirely necessary and you can use common language to explain the same idea, do that instead.
I found this interesting because it helps to explain how Google determines what “quality” content is. Ultimately, you always want to write your content for the average everyday person, rather than someone of your own knowledge level in your respective niche.
Clear and concise is the way to go, keep the technical jargon to a minimum and always remember, content isn’t king until it’s well-optimized.