• Skip to content
  • Skip to primary sidebar

Lucrative Online

Make The Internet Work for You!

  • Intro to Internet Marketing
    • Internet Marketing Resources
  • Guides
  • Reviews

February 15, 2019

Content – Should it be Clear or Technical?

When you’re writing content, should it be filled with technical jargon, or should it be as clear and concise as possible? Matt Cutts from Google’s Webmaster team addressed this question and I found his answer quite interesting.

The exact question was: “Should I write content that is easier to read or more scientific? Will I rank better if I write for 6th graders?”

It’s a question that a lot of newbie marketers run into when they’re writing their first bits of content. Should your content express your expertise to your audience through excessive use of technical terms? Or, should you break it down so the average person can come in and learn something?

I think, based on that, you should already know the answer.

In the video embedded below, Matt goes into detail answering this question. In short, he explains that it’s better to “err on the side of clarity” rather than confusing people and potentially making a mistake at the same time. Mr. Cutts also states that it’s entirely possible to use technical jargon and be clear to everyone at the same time.

As long as you’re making an effort to explain what your technical jargon means and how it’s relevant, most people will catch on. With that in mind, if it’s not entirely necessary and you can use common language to explain the same idea, do that instead.

I found this interesting because it helps to explain how Google determines what “quality” content is. Ultimately, you always want to write your content for the average everyday person, rather than someone of your own knowledge level in your respective niche.

Clear and concise is the way to go, keep the technical jargon to a minimum and always remember, content isn’t king until it’s well-optimized.

Filed Under: Guides
Leave a Comment

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Recent Posts

  • How to spot MLM scams on social media platforms like Facebook
  • Influence: The Psychology of Persuasion – A book you HAVE to read
  • Here’s Why You Should Only Target 1 Keyword Per Post
  • Content – Should it be Clear or Technical?
  • What is SEO? Does it even matter?

Copyright © 2021 Lucrative Online.

  • About Us
  • Affiliate Disclosure
  • Privacy Policy
  • Contact Us