Anchor Text – Why Is It Important?

Maybe you know what anchor text is, maybe you don’t. One thing I can guarantee is that knowing how to use anchor text is very important!

This is going to be a pretty short post because it doesn’t take much to explain what anchor text is, and how to leverage it.

Basically put, anchor text is the visible part of a link. 

It’s important to know what anchor text is, and how to work with it.  Luckily, working with anchor text is pretty simple and can be described just as easily.

Think of it this way:

If you’re writing a blog article, and you want to link out to another article, you basically have 2 ways to do this. You could either create your link around words like “click here!”, or you could choose to use a relative and hopefully keyword optimized bit of text like “In another article I talk about what a keyword research tool is.”

So if one of your pages is receiving a lot of these properly optimized links, with keywords relevant to the page, then that page has a much higher chance to rank under that keyword. Make sense?

That said, too many links using the exact same keyword can actually hurt that page, just as much as it could help it. So remember to use LSI keywords, be creative when choosing anchor text!

One last thing to keep in mind when working with anchor text; only the first link on a page will actually be considered when another page is linked to numerous times in 1 article. So, if you have 5 links to a funnel page within a single blog article, each using cleverly thought out keywords as anchor text, only the first one on the page will be considered by Google.

Key Points of Anchor Text

– Don’t use generic phrases like “click here”, instead be creative and use relative keywords

– Using the page’s title (that you’re linking to) as anchor text is sometimes a good idea

– Don’t use the same keyword for every link to a post, instead be creative and discover LSI keywords

– If linking to 1 page more than once in a single post, remember that only the first link’s anchor text will be considered by Google when factoring related terms etc.