Niche – A specialized but profitable corner of the market.
First things first, you should check out this training made by Kyle(co-founder of Wealthy Affiliate) outlining the “alphabet soup technique” which is a method i utilize almost daily while brainstorming for new ideas.
This one thing will possibly completely overshadow absolutely every other step of your website creation process. Picking your prospective field, “niche” or product(s) to market can easily be the hardest part of any website.
That being said, it could also prove to be the easiest part, depending on what kind of experience you have. The main thing you’re looking for in a niche is personal interest. Are you interested in what you’re writing about? If not, you may not be able to write about said product in an efficient manner.
There are a few things to keep in mind right away when picking your niche(to help eliminate those poor choices):
- You want to go with something you’re at least interested in. –
If you can’t find any sort of interest in what you’re trying to market, that may become visible in your writing, and you could risk not only losing your audience, but wasting time learning the hard way. That being said, sometimes the niche which you are passionate about, may not be plausible to market.
- Don’t be reluctant to do some research –
Research is key in online marketing, without the proper background information into products, services and prospective audiences, then you’re kind of running blind. Before you move forward picking your niche, you should do some preemptive keyword research, along with testing the market by checking out your future competition.
- Think of your audience –
Ultimately, your audience will be the ones who dictate if you make it or break it. So, you’re going to want to do everything you can to cater to their every need, within your respective niche.
- Try not go too big, right away –
The one thing you’re not wanting to do is go too big on your first website, right away, unless, and this is a big “unless”, you are extremely knowledgeable in that niche. Because of steep learning curve, you don’t want to get too deep into a multi-faceted authority style website, only to lose inspiration and wind up with a barely touched market and a barren website.
For this reason, it is good to pick a “sub-niche” inside of your first “massive” idea.
Let’s use sports equipment as an example niche, unless you know absolutely everything there is to know about sports equipment, you’re going to want to narrow it down to the piece of equipment, or sport you’ve got the most knowledge about.
You can always branch out once your initial section is completed, and you will thank me at that point, because every other section will just fall into place, as you will have already learned the groundwork for putting a website together, and a lot quicker than if one had tried to build a ginormous website right off the bat.
- Dont be too narrow either –
We just discussed not being too broad, now we’re going to cover being too narrow. When picking your niche, and considering your audience, its a little like the story of Goldilocks, i’m sure we all know the story of Goldilocks, and well, we’re looking for that porridge that is “juuuuuuust right”.
You are not going to want to go too narrow or pinpointed with your niche, an example could be “laces for Fairtex boxing gloves.” even just “laces for boxing gloves” would be considered almost too narrow, although it could be a good foundation for a “boxing gloves” niche.
I’m sure you can see what I’m saying here.
- If at first you don’t succeed… –
Try try again. This will prove true to affiliate, or online marketing. There are a million and one niches out there, and not every one will be profitable, the most successful marketers have just as many failed websites, as they do successful ones, and they will be the first to admit it. Nothing in life comes without hard work and dedication, and this is especially true to online marketing.
That’s not to say that your first website won’t succeed, I’m just saying that if it doesn’t, use the experience to learn from and grow your skill set. Don’t let yourself get into a rut of negativity, it’s a proven fact that positive thinking can dramatically impact the outcome of everything you do in life. Everything.
If you have any questions about anything that has been covered here, please feel free to leave a comment below, you’re also welcome to send me an email here!
Alternatively, you can always get at me on here!