Matt Cutts from Google’s Webmaster team answered a question which I found quite interesting.
The question was :
“Should I write content that is easier to read or more scientific? Will I rank better if I write for 6th graders?
Ben Holland, Phoenix, AZ”
In the video, Matt goes into detail answering this question. He explains that it is better to “err on the side of clarity” rather than confusing people and making a mistake at the same time. Matt also says that it is still plausible to use technical jargon and be clear to everyone at the same time.
I found this interesting because it shows a person a lot of how Google’s search engine bot’s are determining what “quality” content is. Ultimately you always want to write your content for the average everyday person, rather than someone of your own knowledge level in your respective niche. Clear and concise is the way to go, keep the technical jargon to a minimum and always remember, content is king.